Management
Luke Manion – Founder & General Manager (Digital)
Luke Manion is the founder and General Manager of the AdTorque Network, an online vertical advertising network specialising in the automotive vertical. AdTorque is also Australia’s leading automotive advertising agency. Luke Manion ensures automotive companies make the most of their online advertising investments. In conjunction with industry leaders such as Deloitte Touche Tohmatsu, he is also pioneering the development of automotive internet benchmarking and consulting programs nationally and internationally.
Prior to joining AdTorque, Manion was the General Manager of Australia’s largest independently owned web development company, Wiliam. During his tenure, he consulted on one of the largest online automotive dealer group developments to occur in 2008.
Having held various roles during his career including e-Business Manager, Group Procurement Manager and Group ICT Manager, Manion also initiated the building and maintaining of what would become Australia’s No 1 Australian Dealer Group website for the Alto Group.
Under Manion’s direction, the AdTorque Network now manages the advertising on over 40 million pages a month around the globe in the automotive vertical. Working with advertising partner Adify, he is responsible for driving advertising revenues in American, Australian and Asian markets. Manion also works on the publisher side helping sites monetize their content.
With a long-term passion for the internet, Manion has been instrumental in shaping the online presence for many of Australia’s leading businesses. In addition to having worked in the US, he also holds a degree in Business Administration from Macquarie University.
