2010 Media Planning
August 11, 2009 by Luke Manion · Leave a Comment
Its midway through 2009 and we’re already seeing a great deal of advertising agencies as well as automotive companies undertaking 2010 media planning. From what we’ve seen already from RFPs and general enquiries is that many companies are increasing their advertising budgets across the board in 2010.
Because of the economic downturn, 2010 Media Planning has already seen a number of companies who are planning on advertising online for the first time, as in 2009. Many of the companies we deal directly with in the car, online parts, fuel & oil, automotive accessory and insurance industries are all looking at online as a cost effective channel to achieve growth in this economic downturn.
It seems that this increased online trend is rather consistent around the globe, especially in both our major markets of the USA, UK, Australia. We believe the increased activity with 2010 media planning is because many companies are cutting their outdoor, print, TV and radio campaigns and are heavily focused online where there is real measurable ROI and performance.
Like in 2009, the key for media planners in 2010 is to buy vertically related inventory which has the highest chance of performing. Also taken into consideration is the metrics and demographics of the audience, another key in 2010 media planning.
So how can we help your 2010 Media Planning? AdToruqe can help you or your advertising agency develop your 12 month plan to target your audience online throughout the year. By booking media in advance (either 6 month or 12 months) allows us to offer significant discounts on CPM rates and bonus impressions increasing your return on investment.
To have AdTorque help with your media planning, please Request for Proposal from us or to learn more about the AdTorque Network, download a copy of our media kit.
Increasing Pages per Visit
October 2, 2008 by Luke Manion · Leave a Comment
What is the current goal of your website? For some, it is to increase the conversion rate. For websites that sell advertising on a CPM (Click Per Thousand) basis, the goal is to increase the number of impressions per user.
In CPC (Cost-per-click) advertising, advertisers pay for each click the ad receives. But in CPM-based advertising, the advertiser pays rate based on how many times an ad is viewed (impressions) whether the reader clicks on it – or not.
With CPM, the goal is to build those page views. This can be done by drawing more people to the site, and by improving the website so that viewers click to multiple pages during their visit. Besides being more profitable, both indicators also point to readers that are enjoying the site and its content.
How do you improve impressions? Here are 3 great ways to get started.
- Highlight Related Posts.
Probably the best way to build impressions is to link to “Related Posts” in your website on each page, by matching tag, title and/or topic. Cross-linking introduces information related to the page that the visitor was interested in – which builds the impression count AND the visitor’s interest in your site. - Highlight What’s Popular.
Call out the posts and categories that are most popular on your site in a ‘hotspot’ area. Make sure that you are taking advantage of the website’s program to keep your hotspots dynamic. A good tip is to make sure that your category names are explicit; like “Cooking Utensil Reviews” or “Blog Promotion Tricks”. - Offer Many Ways to be Interactive.
Readers are loyal and spread the word about websites that engage them. You can create that interactive experience in many ways: make sure you have an RSS Feed for the site, actively react in your own Comments section to the responses people leave and offer an RSS Subscription Feed to the Comments, link IN your new posts to your old posts for examples and related commentary, and provide a Twitter or other Social Networking feed that can alert readers to a taste of new post .
