AdTorque Network » ad server http://www.adtorquenetwork.com Fri, 25 Nov 2011 11:09:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Publisher Ad Serving http://www.adtorquenetwork.com/blog/publisher-ad-serving http://www.adtorquenetwork.com/blog/publisher-ad-serving#comments Sun, 20 Sep 2009 05:32:42 +0000 Luke Manion http://www.adtorquenetwork.com/?p=237 For the majority of sites which are part of the AdTorque network, most will simply drop our ad tags into the code of the site and we’ll run 100% of the impressions. AdTorque runs on the Adify platform which in many ways is a huge ad server so sites don’t need the added complexity of their own ad server as well as all the business rules associated to get going. From a monetization perspective this is the most ideal solution as we are selling your ads around the globe.

However for a limited numbers of publishers (we tend to see this on bigger sites only) this isn’t the most ideal solution. We’d recommend using an ad server to give you significant control on how ads are served on your site. It also means that you run multiple ads through the one ad space. We see a lot of the automotive blogs that are part of our network think that they need to run a number of ad units on a page, like running 3 skyscrapers for example. Not only does this look terrible, but the clickability of the page also decreases which means your page isn’t performing and we could optimize you out of the buy. But this isn’t the case anymore, as most ad servers are free these days.

Unlike other ad networks, AdTorque is non exclusive with our publishers which means you can run other networks. However, we do ask that you provide us an equal allocation to any other network running within your adserver. So sites wishing to use an ad server typically will fall into one of these categories;

  • Have an internal sales team and using the AdTorque Network as part of the ad serving cycle.
  • Wish to use geo-targeting, i.e. running the AdTorque Network in the UK, USA, Canada and Australia and other providers in the other countries.
  • The need to run a different ad provider in each category of the site ie AdTorque Network in the Car section and another provider in each category like Food, Travel, Small Business etc.
  • Prefer to use multiple sources of advertising such as AdTorque and say Google Adsense.

The ability to run multiple ads from different providers will be very appealing to some publishers. We personally don’t recommend any one ad server to our publishers, but here are a few ad server related links to help you navigate the next step.

Finally, if you’re a publisher and not part of the AdTorque Network, you can apply to join here.

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