Publisher Ad Serving
September 20, 2009 by Luke Manion · Leave a Comment
For the majority of sites which are part of the AdTorque network, most will simply drop our ad tags into the code of the site and we’ll run 100% of the impressions. AdTorque runs on the Adify platform which in many ways is a huge ad server so sites don’t need the added complexity of their own ad server as well as all the business rules associated to get going. From a monetization perspective this is the most ideal solution as we are selling your ads around the globe.
However for a limited numbers of publishers (we tend to see this on bigger sites only) this isn’t the most ideal solution. We’d recommend using an ad server to give you significant control on how ads are served on your site. It also means that you run multiple ads through the one ad space. We see a lot of the automotive blogs that are part of our network think that they need to run a number of ad units on a page, like running 3 skyscrapers for example. Not only does this look terrible, but the clickability of the page also decreases which means your page isn’t performing and we could optimize you out of the buy. But this isn’t the case anymore, as most ad servers are free these days.
Unlike other ad networks, AdTorque is non exclusive with our publishers which means you can run other networks. However, we do ask that you provide us an equal allocation to any other network running within your adserver. So sites wishing to use an ad server typically will fall into one of these categories;
- Have an internal sales team and using the AdTorque Network as part of the ad serving cycle.
- Wish to use geo-targeting, i.e. running the AdTorque Network in the UK, USA, Canada and Australia and other providers in the other countries.
- The need to run a different ad provider in each category of the site ie AdTorque Network in the Car section and another provider in each category like Food, Travel, Small Business etc.
- Prefer to use multiple sources of advertising such as AdTorque and say Google Adsense.
The ability to run multiple ads from different providers will be very appealing to some publishers. We personally don’t recommend any one ad server to our publishers, but here are a few ad server related links to help you navigate the next step.
- Openx hosted – free, plus great geo targeting features and simplicity of use.
- Google Ad Manager – Very complex to setup, only suitable for very large sites with complex rules.
- Blog about Free WordPress Ad servers
- 7 Great Ad Serving Solutions
Finally, if you’re a publisher and not part of the AdTorque Network, you can apply to join here.
Adify Widens Global Leadership Through Expansion in Australia
March 12, 2009 by Luke Manion · Leave a Comment
Continues Momentum with Celebrity Chef Benjamin Christie’s Gourmet Ads; Launches New Australian Networks AdTorque and Vertical Media
SAN BRUNO, CA, March 10, 2009 — Adify, the premier provider of vertical ad network management solutions, today announced the extension of its global leadership through rapid growth in the Australian market. Since Adify’s acquisition by Cox Enterprises in 2008, the company has dramatically expanded its global client base, powering more than 150 vertical ad networks in the United States, the United Kingdom, Germany, Australia, and much more.
According to a recent IAB Australia report, online advertising in the country surpassed $1.7 billion in 2008, a 27 percent year-on-year growth. With geo targeting capabilities, and customizable international pricing, Adify’s platform is ideal for global Network Builders capitalizing in the emerging market, offering efficient means to execute successful advertising campaigns within the country and in various geographic regions around the world. Examples of Australian Network Builders powered by Adify include:
- Gourmet Ads: Founded by renowned Australian Celebrity Chef, Benjamin Christie, Gourmet Ads is the first Australian vertical advertising network focused on delivering major brand advertising to food, wine and beer enthusiasts.
- The AdTorque Network: The AdTorque Network is the leading Australian automotive advertising network serving both the local and international market.
- VerticalMedia | TRAVEL: With exclusive partnerships with some of Australia’s largest travel sites, VerticalMedia | TRAVEL is Australia’s only travel focused vertical ad network and is one of the fastest growing travel and holiday ad networks in the world.
“Online advertising is a global business, blind to the actual physical location of our Network Builders,” said Russ Fradin, president of Adify. “Long-tail culinary, automotive and travel sites are being sought out by luxury brand advertisers who want to ensure that their ads are running on premium sites populated not only by their target demographic, but by active and engaged audiences. Our Australian Network Builders have built an impressive collection of the type of top tier sites marketers want to target.”
“The sites in Gourmet Ads’ network are read around the world by people passionate about food, wine and beer around the world. Working with Adify helps assure our advertisers that the ads reaching our readers are not only relevant contextually, but geographically as well,” said Benjamin Christie, founder of Gourmet Ads.
Bolstering its Australian team, Adify added Trent Lloyd, a 12-year media and sales management veteran, as Head of Business Development. Lloyd was most recently at Fairfax Digital, where he successfully launched ad sales for some of the top digital properties in Australia. He has a proven track record of achieving revenue growth, developing and retaining key staff and maintaining strong client and agency relationships in the Australian marketplace.
Adify’s network management services and ad technology are used by publishers to execute successful, distributed advertising campaigns. Adify’s ad server, content syndication, tracking, reporting, billing, payment and technical support functions are relied upon by over 150 networks and more than 10,000 independent publishers. This open infrastructure delivers content sponsorships, video, image and rich media advertising to the unique specifications of each Network Builder.
About Adify
Adify Corporation is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.
