SAN BRUNO, CA, March 10, 2009 — Adify, the premier provider of vertical ad network management solutions, today announced the extension of its global leadership through rapid growth in the Australian market. Since Adify’s acquisition by Cox Enterprises in 2008, the company has dramatically expanded its global client base, powering more than 150 vertical ad networks in the United States, the United Kingdom, Germany, Australia, and much more.

According to a recent IAB Australia report, online advertising in the country surpassed $1.7 billion in 2008, a 27 percent year-on-year growth. With geo targeting capabilities, and customizable international pricing, Adify’s platform is ideal for global Network Builders capitalizing in the emerging market, offering efficient means to execute successful advertising campaigns within the country and in various geographic regions around the world. Examples of Australian Network Builders powered by Adify include:

• Gourmet Ads: Founded by renowned Australian Celebrity Chef, Benjamin Christie, Gourmet Ads is the first Australian vertical advertising network focused on delivering major brand advertising to food, wine and beer enthusiasts.
• The AdTorque Network: The AdTorque Network is the leading Australian automotive advertising network serving both the local and international market.
• VerticalMedia | TRAVEL: With exclusive partnerships with some of Australia’s largest travel sites, VerticalMedia | TRAVEL is Australia’s only travel focused vertical ad network and is one of the fastest growing travel and holiday ad networks in the world.

“Online advertising is a global business, blind to the actual physical location of our Network Builders,” said Russ Fradin, president of Adify. “Long-tail culinary, automotive and travel sites are being sought out by luxury brand advertisers who want to ensure that their ads are running on premium sites populated not only by their target demographic, but by active and engaged audiences.  Our Australian Network Builders have built an impressive collection of the type of top tier sites marketers want to target.”

“The sites in Gourmet Ads’ network are read around the world by people passionate about food, wine and beer around the world. Working with Adify helps assure our advertisers that the ads reaching our readers are not only relevant contextually, but geographically as well,” said Benjamin Christie, founder of Gourmet Ads.

Bolstering its Australian team, Adify added Trent Lloyd, a 12-year media and sales management veteran, as Head of Business Development. Lloyd was most recently at Fairfax Digital, where he successfully launched ad sales for some of the top digital properties in Australia. He has a proven track record of achieving revenue growth, developing and retaining key staff and maintaining strong client and agency relationships in the Australian marketplace.

Adify’s network management services and ad technology are used by publishers to execute successful, distributed advertising campaigns. Adify’s ad server, content syndication, tracking, reporting, billing, payment and technical support functions are relied upon by over 150 networks and more than 10,000 independent publishers. This open infrastructure delivers content sponsorships, video, image and rich media advertising to the unique specifications of each Network Builder.

About Adify
Adify Corporation is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.